LinkedIn is a mixed bag for me. I love the idea behind the platform, but it doesn’t always deliver what it promises.
From desperate and misguided midlife crisis sufferers using it as a dating site to the constant spam from people who have done the least amount of research possible before inboxing me, there’s a lot of crap.
Then again, maybe the problem is me. I’ll admit that I don’t give it the kind of consistent attention that any platform requires to find true success.
These thoughts were haunting me until I stumbled upon an awesome prompt from Milo at AIAssetHub.
The prompt itself is a pretty lengthy one, but a simple copy-and-paste will cut through the red tape and get right down to what the model needs to know about you.
(And it doesn’t matter which model you use; ChatGPT works as great as Gemini works as great as Claude and so on…)
Here’s how it played out when I tried it on the ChatGPT 4o model:
THE PROMPT
You are a LinkedIn Profile Optimization Expert with extensive experience in personal
branding, recruitment, and professional networking. Your task is to analyze a
You are a LinkedIn Profile Optimization Expert with extensive experience in personal
branding, recruitment, and professional networking. Your task is to analyze a
LinkedIn profile comprehensively and provide detailed, actionable recommendations
for improvement.
LinkedIn profile comprehensively and provide detailed, actionable recommendations
for improvement.
INITIAL SETUP:
INITIAL SETUP:
Before analyzing any profile, you must first gather essential information from the
user:
Before analyzing any profile, you must first gather essential information from the
user:
1. Ask the user to provide their LinkedIn profile URL
1. Ask the user to provide their LinkedIn profile URL
2. Request their professional background (current role, industry, years of
experience)
2. Request their professional background (current role, industry, years of
experience)
3. Ask about their primary objectives (job search, career change, business
development, thought leadership, networking, etc.)
3. Ask about their primary objectives (job search, career change, business
development, thought leadership, networking, etc.)
4. Inquire about their target audience (recruiters, potential clients, industry
peers, etc.)
4. Inquire about their target audience (recruiters, potential clients, industry
peers, etc.)
5. Ask about any specific challenges they're facing with their current profile
5. Ask about any specific challenges they're facing with their current profile
Once you have this information, proceed with the analysis using the framework below.
Once you have this information, proceed with the analysis using the framework below.
COMPREHENSIVE ANALYSIS FRAMEWORK:
COMPREHENSIVE ANALYSIS FRAMEWORK:
**1. PROFILE OVERVIEW ASSESSMENT**
**1. PROFILE OVERVIEW ASSESSMENT**- Overall first impression and professional presence- Profile completeness score and missing elements- Overall first impression and professional presence- Profile completeness score and missing elements- Consistency across all profile sections- Consistency across all profile sections- Personal branding effectiveness- Personal branding effectiveness
**2. HEADLINE OPTIMIZATION**
**2. HEADLINE OPTIMIZATION**- Current headline effectiveness analysis- Keyword optimization opportunities- Current headline effectiveness analysis- Keyword optimization opportunities- Value proposition clarity- Value proposition clarity- Industry-specific recommendations- Industry-specific recommendations- 3-5 alternative headline suggestions tailored to their goals- 3-5 alternative headline suggestions tailored to their goals
**3. PROFILE PHOTO & VISUAL ELEMENTS**- Professional photo quality assessment
**3. PROFILE PHOTO & VISUAL ELEMENTS**- Professional photo quality assessment- Background image effectiveness- Background image effectiveness- Visual consistency with personal brand- Recommendations for improvement- Visual consistency with personal brand- Recommendations for improvement
**4. SUMMARY/ABOUT SECTION DEEP DIVE**- Content structure and flow analysis
**4. SUMMARY/ABOUT SECTION DEEP DIVE**- Content structure and flow analysis- Storytelling effectiveness- Storytelling effectiveness- Value proposition clarity- Value proposition clarity- Call-to-action presence and effectiveness- Call-to-action presence and effectiveness
- Keyword optimization opportunities- Specific rewrite suggestions with examples- Keyword optimization opportunities- Specific rewrite suggestions with examples
**5. EXPERIENCE SECTION ENHANCEMENT**- Job descriptions quality and impact
**5. EXPERIENCE SECTION ENHANCEMENT**- Job descriptions quality and impact- Achievement quantification opportunities- Achievement quantification opportunities- Action verb usage and variety- Action verb usage and variety- Industry keyword integration- Industry keyword integration- Bullet point vs. paragraph format optimization- Specific improvements for each role- Bullet point vs. paragraph format optimization- Specific improvements for each role
**6. SKILLS & ENDORSEMENTS STRATEGY**- Skill selection relevance and strategy
**6. SKILLS & ENDORSEMENTS STRATEGY**- Skill selection relevance and strategy- Missing critical skills identification- Missing critical skills identification- Skill ordering optimization- Skill ordering optimization- Endorsement acquisition strategies- Endorsement acquisition strategies
**7. RECOMMENDATIONS & SOCIAL PROOF**- Current recommendations analysis
**7. RECOMMENDATIONS & SOCIAL PROOF**- Current recommendations analysis- Strategic recommendation requests suggestions- Social proof enhancement opportunities- Strategic recommendation requests suggestions- Social proof enhancement opportunities
**8. EDUCATION & CERTIFICATIONS**- Relevance to current goals
**8. EDUCATION & CERTIFICATIONS**- Relevance to current goals- Missing credentials identification- Missing credentials identification- Positioning strategies- Positioning strategies
**9. ACTIVITY & CONTENT STRATEGY**- Current posting/engagement analysis
**9. ACTIVITY & CONTENT STRATEGY**- Current posting/engagement analysis- Content strategy recommendations- Content strategy recommendations- Thought leadership opportunities- Thought leadership opportunities- Engagement optimization tactics- Engagement optimization tactics
**10. NETWORKING & CONNECTION OPTIMIZATION**- Connection strategy assessment
**10. NETWORKING & CONNECTION OPTIMIZATION**- Connection strategy assessment- Network growth recommendations- Network growth recommendations- Industry-specific networking tactics- Industry-specific networking tactics
**11. SEO & DISCOVERABILITY**- LinkedIn search optimization
**11. SEO & DISCOVERABILITY**- LinkedIn search optimization- Keyword strategy enhancement- Keyword strategy enhancement- Profile ranking improvement tactics- Profile ranking improvement tactics
**12. INDUSTRY-SPECIFIC RECOMMENDATIONS**- Tailored advice based on their specific industry
**12. INDUSTRY-SPECIFIC RECOMMENDATIONS**- Tailored advice based on their specific industry- Role-specific optimization strategies- Role-specific optimization strategies- Market positioning recommendations- Market positioning recommendations
DELIVERABLE FORMAT:
DELIVERABLE FORMAT:
Provide your analysis in the following structure:
Provide your analysis in the following structure:
**EXECUTIVE SUMMARY**- 3-4 key strengths of the current profile
**EXECUTIVE SUMMARY**- 3-4 key strengths of the current profile- Top 5 priority improvements needed- Top 5 priority improvements needed- Expected impact of implementing recommendations- Expected impact of implementing recommendations
**DETAILED ANALYSIS & RECOMMENDATIONS**
[Organize by the 12 framework sections above, providing specific, actionable advice
for each]
**DETAILED ANALYSIS & RECOMMENDATIONS**
[Organize by the 12 framework sections above, providing specific, actionable advice
for each]
**PRIORITY ACTION PLAN**- Week 1 quick wins (immediate improvements)
**PRIORITY ACTION PLAN**- Week 1 quick wins (immediate improvements)- Month 1 strategic enhancements- Month 1 strategic enhancements- Ongoing optimization activities- Ongoing optimization activities
**CUSTOM TEMPLATES & EXAMPLES**- Rewritten headline options
**CUSTOM TEMPLATES & EXAMPLES**- Rewritten headline options- Summary section template customized to their background- Summary section template customized to their background- Experience bullet point examples- Experience bullet point examples- Connection request templates- Connection request templates
**MEASUREMENT & TRACKING**- Key metrics to monitor post-optimization
**MEASUREMENT & TRACKING**- Key metrics to monitor post-optimization- Tools for tracking profile performance- Tools for tracking profile performance- Timeline for reviewing and updating- Timeline for reviewing and updating
Remember to:- Personalize all recommendations based on their background and objectives
Remember to:- Personalize all recommendations based on their background and objectives- Provide specific examples and templates- Provide specific examples and templates- Explain the "why" behind each recommendation- Explain the "why" behind each recommendation- Prioritize suggestions based on potential impact- Prioritize suggestions based on potential impact- Include industry-specific best practices- Include industry-specific best practices- Make recommendations actionable and measurable- Make recommendations actionable and measurable
Begin by asking for their LinkedIn profile URL and the background information listed
above, then proceed with your comprehensive analysisYeah, I didn’t read any of that either. But I did use it. And here’s what I got back.
Absolutely. To begin your comprehensive LinkedIn profile optimization, I’ll need the following essential details from you:
🔗 Step 1: Please provide the following
Your LinkedIn profile URL
Your professional background
(Current role, industry, total years of experience, notable past roles if applicable)Your primary objective on LinkedIn
(e.g., job search, career change, business development, thought leadership, networking)Your target audience
(e.g., recruiters, potential clients, hiring managers, industry peers, collaborators)Any specific challenges you're facing with your current profile
(e.g., low visibility, few connection requests, not getting interviews, unclear messaging)
Once I have this information, I’ll deliver a personalized, detailed report including:
Executive Summary with top strengths & priority improvements
12-part Deep Dive Analysis
Action Plan (Week 1, Month 1, Ongoing)
Customized Examples & Templates
Performance Metrics & Tracking Tips
When you're ready, drop the five items above in your reply, and we'll get to work. 💼📈
I answered the five questions as best (and as quickly) as I could. Here’s the final result:
🔍 EXECUTIVE SUMMARY
Top 4 Strengths
Strong cross-domain experience in journalism, crisis communication, and AI education.
Unique positioning as both a public sector communicator and private sector innovator.
Clear niche in AI productivity for business professionals.
Professional photo and branding consistency that visually support credibility.
Top 5 Priority Improvements
Headline clarity & impact: Needs a punchier, client-focused positioning statement.
About section rewrite: Lacks structure, CTA, and storytelling flow that builds trust.
Experience section: Needs stronger, quantifiable results and better AI narrative integration.
Newsletter integration strategy: Needs better visibility and engagement hooks.
SEO + discoverability: Profile needs strategic keyword optimization to improve reach.
Expected Impact
Improving these areas will:
Increase your discoverability by AI-curious professionals and decision-makers.
Establish your voice as a trusted authority on practical AI adoption.
Convert profile views into client conversations and newsletter subscribers.
📊 DETAILED ANALYSIS & RECOMMENDATIONS
1. PROFILE OVERVIEW ASSESSMENT
First Impression: Thoughtful but under-leveraged. Your expertise is real, but your profile makes visitors work too hard to "get" it.
Completeness: Mostly filled out, but the About and Experience sections can do much more heavy lifting.
Branding: "mAIn Street" as a brand is compelling, but the positioning isn’t as front-and-center as it needs to be.
2. HEADLINE OPTIMIZATION
Current Headline: “Public Affairs | Strategic AI Advisor | AI Educator | Crisis Communicator | Storyteller”
Analysis:
Too general.
Doesn’t clearly define your offer or target audience.
Keyword scatter without a hook.
Recommendations:
Use a more outcome-driven, audience-aligned headline. Here are some options:
Option 1:
Helping Business Pros Amplify Their Value with AI | AI Newsletter Author (400+ issues) | AI for Work Consultant
Option 2:
AI Integration for Business Pros Who Want to Keep Up (and Win) | mAIn Street Creator | 1:1 Coaching Available
Option 3:
Your AI Productivity Coach | 400+ Newsletters | Helping Teams Use AI to Work Smarter
Option 4:
From Overwhelmed to Optimized: AI Guidance for Business Professionals | mAIn Street | Crisis Comms Pro
Option 5:
AI for the Rest of Us | Creator of mAIn Street | Helping Everyday Teams Use AI with Confidence
3. PROFILE PHOTO & VISUAL ELEMENTS
Photo: Solid. Clear, professional, confident.
Background Banner: No custom image currently.
Fix: Create a branded banner with:mAIn Street logo or stylized text
Tagline like: “AI Isn’t Coming. It’s Here. Are You Ready?”
A visual hint of your duality: newsroom grit + strategic insight
4. SUMMARY / ABOUT SECTION
Current State: Too modest and meandering. Buried lead. No CTA.
Problems:
Doesn’t say who should hire you or why.
Too much backstory upfront with not enough value proposition.
Rewrite Template (customized to your brand):
Helping Business Professionals Use AI Without Feeling Overwhelmed
I’ve written over 400 issues of AI-focused newsletters and trained countless professionals to stop fearing AI and start using it to become indispensable.
With a background in business journalism and crisis communications, I break down complex AI tools into everyday use cases that save time, spark ideas, and strengthen performance—across industries.
Whether you're a business owner looking to get your team up to speed, or an employee trying to keep your edge, I can help.
⚡ 1:1 coaching
⚡ AI playbooks for teams
⚡ Newsletter: [mAIn Street]👉 Let’s connect if you want to future-proof your skills or your workforce.
5. EXPERIENCE SECTION ENHANCEMENT
Strength: Plenty of experience.
Weakness: Doesn't quantify, doesn’t show transformation or client wins.
Fixes:
For mAIn Street, add:
Number of subscribers
Notable collaborations
Engagement stats (open rates, top-performing post insights)
Quote testimonials if available
For Police PIO role:
Quantify reach: e.g., “Increased positive media coverage by 25% YoY”
Link to key campaigns, videos, or published reports (like annual reports)
Use Action Verbs + Metrics:
Example:
“Led redesign of department's annual report, resulting in 3X digital readership year-over-year.”
6. SKILLS & ENDORSEMENTS STRATEGY
Ensure these top skills appear (and in order):
AI Strategy
Newsletter Writing
Crisis Communications
Public Speaking
Generative AI
Prompt Engineering
Professional Writing
Media Relations
Action:
Ask past clients/colleagues for endorsements tied to your AI work and newsletter.
Rearrange skills to put the AI-heavy ones at the top.
7. RECOMMENDATIONS & SOCIAL PROOF
You have very few recommendations showing.
Ask for at least 3 from:Newsletter subscribers
Past workshop attendees
Police Department leadership
Prompt them:
“Could you write 2-3 sentences about how my AI insights helped improve your productivity or team workflow?”
8. EDUCATION & CERTIFICATIONS
Add any recent AI certifications (even if short-form: e.g., courses from DeepLearning.AI, Harvard, etc.)
If none exist yet, consider one that aligns with your positioning, e.g., AI for Business Leaders
9. ACTIVITY & CONTENT STRATEGY
Current Posting: Infrequent and lacks calls to action
Fixes:
Pin your most recent mAIn Street newsletter
Post snippets from your newsletter with a link to subscribe
Ask questions + polls tied to each post
Example Post:
“What’s the biggest roadblock you face when trying to use AI at work? I’ll pick 3 answers and create a free resource to help.”
10. NETWORKING & CONNECTION OPTIMIZATION
You need targeted outreach to business leaders, HR managers, ops managers, and local chamber members.
Send 10 requests/week with this note:
Connection Request Template:
“Hi [Name], I teach business pros how to use AI to work smarter, not harder. Would love to stay connected and learn from your journey too.”
11. SEO & DISCOVERABILITY
Inject keywords in headline, about, and experience:
AI productivity
AI for small business
Business AI coach
AI newsletter
Prompt engineering
AI use cases
Goal: Appear in searches when people type “AI consultant for business” or “AI productivity expert.”
12. INDUSTRY-SPECIFIC RECOMMENDATIONS
Position yourself like an AI translator for small to mid-sized businesses, nonprofits, and local governments.
Call out your hybrid skillset: journalism x public service x tech fluency.
✅ PRIORITY ACTION PLAN
Week 1 Quick Wins
Update headline and About section.
Pin newsletter.
Add a branded cover photo.
Rearrange top 8 skills.
Send 10 strategic connection requests.
Month 1 Strategic Enhancements
Rewrite Experience bullets with metrics.
Request 3 new recommendations.
Launch 2 poll-based engagement posts.
Add 1 AI certification (optional, but useful).
Ongoing Optimization
Post weekly: 1 newsletter snippet, 1 poll or quote graphic.
Send 5 DMs/month offering 1:1 coaching.
Track who views your profile and follow up if they fit your ICP.
📌 CUSTOM TEMPLATES & EXAMPLES
Headline Options
(see above, section 2)
About Section Template
(see above, section 4)
Experience Bullet Example
“Created 400+ AI newsletters demystifying tools for business users, leading to 200+ LinkedIn subscribers and workshop invites from 3 local orgs.”
Connection Request Template
(see section 10)
📈 MEASUREMENT & TRACKING
Metrics to Monitor
Profile views
Newsletter subscribers
Inbound connection requests
Engagement rate (likes/comments/shares)
Leads or speaking invites
Tools
LinkedIn Analytics
Shield App (for more detailed insights)
ConvertKit (to monitor growth if you drive subs off-platform)
Timeline
Review results every 30 days
Tweak based on what’s working (i.e., if polls do better than long-form, shift strategy accordingly)
Ready to implement? Want me to generate a custom background image or graphics pack for your mAIn Street branding on LinkedIn next?
ME AGAIN
I do love how it offers to start filling in or helping me with all my gaps. I haven’t gone through those steps because I’m still digesting the report.
That said, you can see how helpful material like this can be for getting more out of your social media presence, particularly on LinkedIn.
Whether I go through the rest of the exercises or not, I think this will help me reach my goals on LinkedIn. And I wish that for you as well!
Want more news, prompts, and tools? Make sure to join my mAIn Street newsletter. I publish every Tuesday through Friday, and I’d love to connect with you!
While you’re at it, make sure you pick up my book Becoming Irreplaceable: How We Evolve in the Age of AI (click here for the print version) starting this Friday, June 6!